Hopefully, you know that we’re in the middle of a big Kickstarter campaign for our latest jacket – a 4-in-1 lightweight jacket that can be worn anywhere. We reached our goal in just over 22 hours, so I gave the… Continue Reading
On the afternoon of our second vote, I started specs on the new designs. It was obvious that the winning pieces would be the leggings, perfect tee, a “winterized” Jenny dress, the Versalette, and a convertible wrap cardigan. Going against… Continue Reading
I have qualms with every single fabric out there. None are perfect. I’ve struggled with this so much over the last three years, spending an unusual amount of time thinking about fibers and raw materials and how fabrics affect the… Continue Reading
Here’s how things work at Seamly.co. We design garments. You vote for the ones you like. And then we make them. (Here, in the USA, with deadstock fabric). It’s pretty simple. In July, we hosted our very first vote (ever!)… Continue Reading
One day, I received an e-mail that said, “A LARGE IS A SIZE 12? Seriously? In what universe are you living in!?” I flinched with embarrassment because I’m well aware that my sizing isn’t as inclusive as it should be.… Continue Reading
We sent out a little letter revealing the winner + showcasing our favorite looks from the Versalette Challenge. READ IT HERE. And if you’re not officially a part of the Seamly.co community, sign up here.… Continue Reading
Shop now / Ships July 22nd. This is from a Sunday afternoon with Mackenzie! Old gas station + outskirts of town. Love this girl.
Next Wednesday. It begins. It’s called “the Versalette Challenge.” Wear your Versalette every day for one week, sometime between July 24th and August 4th. Post a photo each day on Instagram with the hashtag #versalette. (Or submit… Continue Reading